Nov 21, 2025 · 32m
As Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry.
The Sneaker Boom
Explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s.
Season 1 Episodes
Browse every episode and jump into details.
Nov 21, 2025 · 30m
As Converse fights to stay relevant in the shifting sneaker landscape, a charismatic rookie inspires a bold reinvention.
Nov 21, 2025 · 29m
After the retirement of "His Airness" creates a rare opening in the sneaker market, Italian brand Fila makes a U.S. push.
Nov 21, 2025 · 30m
In search of its next superstar, Nike finds a dazzling talent in Orlando ready for the spotlight.
Nov 21, 2025 · 27m
Two young marketers at Reebok bet their careers on a breakout talent and change the culture forever.
Season 1 FAQ
Quick answers about this season's release timeline and episode lineup.
When did The Sneaker Boom Season 1 premiere?
The Sneaker Boom Season 1 premiered on November 21, 2025.
How many episodes are in The Sneaker Boom Season 1?
The Sneaker Boom Season 1 has 5 episodes.
What is the first episode of The Sneaker Boom Season 1?
The season opens with Season 1 Episode 1, "Episode 1". It aired on November 21, 2025.
Go to Season 1 Episode 1