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Side Hustlers

Side Hustlers

Be your own boss

2024Returning Series2 Seasons10 EpisodesTMDB
The Roku Channel

With guidance and mentorship from powerhouse investors Emma Grede and Ashley Graham, ambitious female entrepreneurs develop their side hustles in the hopes of quitting their day jobs to pursue their dream careers full time. These founders vie for the chance to build multi-million dollar companies while juggling the demands of their personal lives and day jobs.

Season 2 Episodes

Browse every episode and jump into details.

Episode 1: Back to Business

Aug 16, 2024 · 45m

With life-changing investments on the line, a new group of female entrepreneurs pitch their businesses in hopes of earning mentorship from investors Ashley Graham (Knix, Bobbie, Partake Foods) and Emma Grede (Good American, Skims, Safely). Only a select few will move forward, so the competition is fierce to determine which founders have what it takes to transform their side hustle into their main hustle and launch the next multi-million-dollar company.

Episode 2: Mind Your Business

Aug 16, 2024 · 45m

The Side Hustlers meet with investors Ashley Graham and Emma Grede, hoping to prove their businesses’ potential and secure mentorship. Emma grows frustrated with one of her entrepreneur’s lack of truthfulness surrounding their business, causing her mentorship to be at risk. After analyzing the numbers, Ashley faces a tough decision when it comes to the future of working with one of her founders.

Episode 3: The Truth Hurts

Aug 16, 2024 · 45m

With one Hustler already eliminated from mentorship, the investors turn their focus to customer outreach, as they tighten the screws on the remaining group of founders to see who will crack under the pressure. Tensions run high as Emma demands one team to trash their business plan, while another founder stresses over telling her boss about her side hustle. After hearing from potential customers, one founder struggles to face the fact that her businesses’ branding is not tracking with the public.

Episode 4: Testing the Market

Aug 16, 2024 · 45m

With the final pitches around the corner, the Side Hustlers host a marketing event to promote their businesses and prove their potential for growth. Some founders exceed expectations while others miss the mark, creating doubts in the minds of their mentors. With stakes at an all-time high, Ashley and Emma have a surprise for one Hustler, and another must cancel their marketing event because their business is not ready for promotion.

Episode 5: One Pitch Away

Aug 16, 2024 · 45m

With the final pitch days away, the Hustlers feverishly prepare for the opportunity to earn a potentially life-changing investment from Emma Grede and Ashley Graham. Some Hustlers wrestle with telling their bosses—and their families—about leaving their day jobs, while others must scramble to create a pitch from scratch featuring a brand-new slate of products. Which entrepreneurs will prove they have what it takes to propel their business forward and turn their side hustle into their main hustle?

Season 2 FAQ

Quick answers about this season's release timeline and episode lineup.

When did Side Hustlers Season 2 premiere?

Side Hustlers Season 2 premiered on August 16, 2024.

How many episodes are in Side Hustlers Season 2?

Side Hustlers Season 2 has 5 episodes.

What is the first episode of Side Hustlers Season 2?

The season opens with Season 2 Episode 1, "Back to Business". It aired on August 16, 2024.

Go to Season 2 Episode 1

Where to Watch

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