DESIGN TALKS plus

Furumai

Human behavior is sometimes constrained by design - while some designs are carefully calculated to nudge us towards certain behavior. The Japanese word 'furumai' can refer to physical movement as well as to general behavior. Japanese designs have long been shaped to encourage particular behaviors and etiquette in social life. Studio guest and architect Hiroshi Nakamura joins us to explore designs which focus on the relationship between form and human behavior.