RISING

Food Trucking the Blues Away: Mobile Dining Innovator - Ishizawa Masayoshi

COVID-19 has hit restaurants hard. Faced with steady running costs despite low sales, some are turning to kitchen cars as a solution. Ishizawa Masayoshi runs a service uniting some 900 independent food truck operators. For a small commission, he matches them with unused patches at office buildings, switching up the selection to give local workers a constantly changing choice of exotic lunch options. As the pandemic runs on, coverage has also expanded to residential areas and medical facilities.