RISING

Giving a Lift to Traditional Festivals: Matsuri Revivalist - Manabu Ohara

Year round, Japan plays host to an estimated 300 thousand matsuri. But dwindling rural populations and weakened community bonds now place around a quarter of these colorful traditional festivals in jeopardy. Manabu Ohara heads a unique organization that recruits young people from across the country and overseas to help keep these festivals alive, forging ties with locals and giving a much-needed lift to every aspect -- from preparation, to float-bearing, to cleanup.