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RISING

RISING

2015Ended9 Seasons137 Episodes5.0TMDB
NHK WORLD-JAPAN

Going beyond the horizon. Meet Japan's entrepreneurs whose innovative thinking is changing traditional mindsets in their various fields of work.

Season 4 · Episode 19

Rice Against Time: Regional Food Advocate - Masayuki Habuki

Dec 20, 2018·28m

In Tokyo's upscale Ginza district is a rice ball shop so popular that lines of hungry office workers are a regular lunchtime sight. As well as the finest ingredients from all over Japan, founder Masayuki Habuki is committed to using rice from his home region, Niigata Prefecture. In fact, his work to promote Niigata rice also includes the production of sake and miso, along with outreach activities like brewery tours and tasting sessions. Follow a business working to preserve this regional food culture.

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When did RISING Season 4 Episode 19 air?

RISING Season 4 Episode 19 aired on December 20, 2018.

How long is RISING Season 4 Episode 19?

This episode runs for approximately 28 minutes.

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