RISING

Bringing Japanese Tea to the World - Akihiro Kita

As Japanese tea grows in popularity around the world, more and more people from overseas are being drawn to a plantation on the outskirts of Kyoto. From a base in Wazuka, an area famed for high-quality ujicha tea, Akihiro Kita runs a business that sells to 65 countries around the world. The firm uses online content, seminars, and a 3-month intern program that offers the chance to get hands-on experience of tea-picking and tasting to spread the appeal of Japanese tea around the world.