American Experience

Tupperware!

"Modern dishes for modern living" (and they "burped," no less), sold by women at "home parties." This slice of 1950s Americana is recalled in "Tupperware!" "The era and the product were made for each other," says one of the Tupperware "ladies" who are interviewed throughout the hour. Husbands are interviewed too because Tupperware was oftentimes a family affair, with the men working behind the scenes. The man in charge: Earl Tupper, who invented the sealable plastic containers. But a woman, Brownie Wise, developed Tupperware's phenomenally successful marketing plan. What gives "Tupperware!" its bite is the fact that Tupper and Wise didn't get along.